NEGARIN AW 12

Another strong contender at London Fashion Week was Negarin, London's newest international designer who has just debuted on the catwalk schedule in New York, Paris and London.

Kicking off LFW's Friday's fun Negarin showcased a film collaboration with world renowned video director H1 on London’s digital schedule.

Recognition by the US and British Fashion Councils and H1 is a huge coupe for a hot new designer; the result is a whirlwind tour of fashion’s most influential capitals.

Whilst the film showcased the lead up to the label's NYFW debut, the collection was displayed around the space.

The film itself was an exciting project for Negarin as it was expertly created by H1 who is has previously worked on numerous well-received videos projects for Kanye West, Busta Rhymes, Coldplay, Chris Brown and Mary J Blige.

The whole event was hosted by one of my favourites - top London blogger and stylist Marian Kihogo and she rocked a fab Negarin printed coat - as ever looking fab!

Inspired by world travel, Negarin's designs remind you of the exotic places you've explored and loved, and AW12 is no exception with confident prints inspired by the northern lights combined with Middle Eastern colours. The collection incorporates Negarin’s signature style with an intense colour palette for luxurious sophistication.

PPQ AW 12

PPQ's new collection for Autumn Winter has had rave reviews this fashion week, and you can see why.

A selection of evening dresses much more mature than previous seasons, hooded coats and embellished tights courtesy of Beberoque.

Bikes, provided by Rule for a special PPQ collaboration, also were featured on the catwalk and sent Twitterati crazy. Wonderful dalmation prints and olive greens sat amongst dark luxe fabrics.

An massive departure from the previous seasons pastels and logo emblazoned prints. PPQ has matured and we like it!







Celebs in attendance included the likes of Caroline Flack, Pixie Lott and Portia Freeman to name a few and Peaches Geldof managed to make an appearance. Even though she missed the show she still looked glowing and elegant in a PPQ number.