There's a part of me that loves this - you can go to a pop-up shop and get something no one else will have in that part of town, the next week, the shop is gone - your one off dress, saved for your wardrobe alone.
So surely these are a great concept, plus they give independent designers the opportunity to promote there clothes without the additional cost of owning a piece of property to do so.
Pop Store - http://popstore.shop.venda.com/engine/shop/index.html has carried this idea out having pop up shops all around the country, stocking cult fashion labels including, Junk Food, A-List celebrity favourite Wildfox Couture, Christopher Le Suave and their own label Fourholes to name a few.
VAMPIRE BEACH JUMPER by Wildfox Couture
Launched in Brent Cross last year, they are now looking to open up 4 temporary stores in London’s Whiteleys Centre.
Jump on the pop up bandwagon and check out the site for the next installment of Pop Store!