Another strong contender at London Fashion Week was Negarin, London's newest international designer who has just debuted on the catwalk schedule in New York, Paris and London.
Kicking off LFW's Friday's fun Negarin showcased a film collaboration with world renowned video director H1 on London’s digital schedule.
Recognition by the US and British Fashion Councils and H1 is a huge coupe for a hot new designer; the result is a whirlwind tour of fashion’s most influential capitals.
Whilst the film showcased the lead up to the label's NYFW debut, the collection was displayed around the space.
The film itself was an exciting project for Negarin as it was expertly created by H1 who is has previously worked on numerous well-received videos projects for Kanye West, Busta Rhymes, Coldplay, Chris Brown and Mary J Blige.
The whole event was hosted by one of my favourites - top London blogger and stylist Marian Kihogo and she rocked a fab Negarin printed coat - as ever looking fab!
Inspired by world travel, Negarin's designs remind you of the exotic places you've explored and loved, and AW12 is no exception with confident prints inspired by the northern lights combined with Middle Eastern colours. The collection incorporates Negarin’s signature style with an intense colour palette for luxurious sophistication.