H&M is launching H&M for Water, a collection of Hawaiian-inspired resort wear pieces for all the family from which 25% of sales will be donated to WaterAid, helping to provide clean water and sanitation in some of the world’s poorest areas.
The sun-soaked collection captures the ease of the Hawaiian lifestyle, with dresses and skirts for women in a palm print, alongside bandeau tops and matching skirts in a nostalgic floral print. There’s also retro swimwear and a whole range of accessories such as a see-through beach bag and bandanas.
The palm-print shirt for men is a summer essential, combined with printed shorts, sunglasses and sandals. For children there are tops with matching skirts for girls, and shirts and shorts for boys, all in the same prints as for the grown-ups. The H&M for Water collection contains garments made of organic cotton and other more sustainable materials, and will be sold from 31st May online and in around 200 stores worldwide.