I popped down to Westfield recently and came across Future Fashion - a great celebration of fashion in the hub of the shopping centre. Usually I can't bear all these events mainly as I see them a lot in my job, but it was a great example of interacting with the consumer.
Everything from a 3D catwalk, mood board creators, a mocktail lounge, beauty masterclasses and more! And all for free.
I snapped a few pics - a really great idea.